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While
great ideas can spark innovation and fuel growth initiatives, many great
ideas have failed because they did not address unmet needs in the marketplace.
Often, business development initiatives miss a critical step between the
ideation and development phases.
At Hilltop Innovation we have identified the weakest link in the commercialization
process: confirming the existence of an unmet need. Our unique approach
to opportunity analysis provides our clients with a dynamic, intuitive
and extremely reliable methodology to assess an opportunity from all
perspectives. Real world applications of our confirmation process have
proven that this early stage analysis saves time and money. Product
development activities are more successful because they are focused
on clearly defined unmet needs.
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