Defining Unmet Needs  
Proven Tools
Unmet Needs
Team Workspace
Problems are only opportunities in work clothes.
Henry J Kaiser
While great ideas can spark innovation and fuel growth initiatives, many great ideas have failed because they did not address unmet needs in the marketplace. Often, business development initiatives miss a critical step between the ideation and development phases.

At Hilltop Innovation we have identified the weakest link in the commercialization process: confirming the existence of an unmet need. Our unique approach to opportunity analysis provides our clients with a dynamic, intuitive and extremely reliable methodology to assess an opportunity from all perspectives. Real world applications of our confirmation process have proven that this early stage analysis saves time and money. Product development activities are more successful because they are focused on clearly defined unmet needs.

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