Results are gained by exploiting opportunities, not by solving problems.
Peter F. Drucker
Innovation’s Opportunity Analysis methodology helps pioneering companies
thrive by avoiding the pitfalls of uninformed decision-making.
Opportunity Analysis is used in combination with the commercialization
process to ensure that all assumptions are carefully tested. The methodology
confirms unmet needs, demonstrates competitive advantage and examines
feasibility. It is built on the principle that viable opportunities
occur at an intersection of customer need, technological capacity and
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